Gentle Rain Marketing Copywriting
Motivating Readers To Take Action

 

Dear Friend,

Persuasion in Print.

That's ultimately what good copywriting is all about.

However, as you're undoubtedly aware, writing isn't easy. So often, what seems compelling and intriguing in your head, winds up clunky, dry, or just...not very interesting when you try to put it down on paper.

However the ability to persuade others. To intrigue them. To motivate them to take action...is crucial if you're going to grow your business.

And that's where I can help.

My name is Mark Satterfield and I specialize in writing some of the most compelling, curiosity raising, attention getting and motivating copy you'll find in B2B marketing. If you want more people to know about what you do, and get large percentages of them to hire you, then you need to talk with me.

 

My copywriting will make people intensely curious about what you do and motivate them to take action.

Sales letters that pass through screeners and make key decision-makers pay attention.

Newsletter subscription letters (for both b2b and b2c) that grab the reader by the eyeballs and move them from interest to action.

Copy for your website that intrigues visitors to want to learn more about how you can help them.

Brochures, free reports and other marketing collateral that both builds credibility AND advances the relationship building process.

Stay-in-touch campaigns that are specifically designed to move prospective clients from curiosity to interest to action.

And lots, lots more....

In order to grow your business...In order to get brand new subscribers and readers for your newsletters, white papers or reports... In order to create a waiting list of clients...
You Need Marketing Copy That Sells Your Services.

And that's what I can do for you.

But let me admit...my approach isn't for everyone.

If you want to play follow-the-leader and communicate the same bland message as all your competitors...then I'm not your guy.

My whole focus is to make your prospects CURIOUS about you...Make them HUNGRY to learn more.

In order to do that you need copy that...

Grabs their attention.

The first sentence of your marketing letter, the opening statement on your brochure, the headline of your ad ...needs to draw the reader in. Make them WANT to read on.

Communicates a problem that they really care about.

Not some generic problem that's been told time and time again till it's become little more than background noise. You need to communicate that you understand the issues that cause your prospects to stay awake at night. But...you need to do this is a way that doesn't make you appear like Chicken Little. That's what excellent copy can do for you.

Makes a great offer that stimulates the reader to take the next step.

"Call Us To Discuss Your Needs" is NOT a compelling offer. Sure, you'll hear from the 1% who desperately need your services...BUT you're leaving behind the 99% who might be interested in doing business with you if only you had a more intriguing, compelling and interesting offer. That's what great copy does for you.

So just who am I and why should you be discussing your copywriting needs with me?

I know what to write to get senior level executives at major corporations to pay attention and take action. (Not to mention writing letters that get through 1,2 and sometimes 3 different "administrative screenings".)

At the risk of sounding egotistical let me say this to you with all sincerity...If you publish a newsletter or market some sort of other information product, you need me to write your copy. I know how to communicate why your prospects must have what you offer. Now in all candor, I'm not the guy to call if you're marketing $12.95 subscriptions or $49.95 info-products. But if you have expensive and highly valuable information you want to sell, I know how to target your prospects and develop the letters and campaigns that will make your business take off.

I'm the guy the 4th largest consulting firm in the world called when their multi-million dollar advertising campaign tanked (produced by one of the largest Madison Avenue advertising agencies) and chewed up their budget without yielding a single new piece of business. The direct marketing campaign I created generated over $2 million in new business inside of 45 days, which at least paid off part of what they owed for the failed Madison Avenue campaign.

I know how to take dull boring features and facts about what you do and turn them into interesting and compelling benefits that prospective clients care about.

I've paid my dues. Prior to starting Gentle Rain Marketing, I was a senior executive with two of the world's most respected marketing organizations, Pepsi and Kraft Foods. I've got an undergraduate degree in English and a Masters in Psychology-which one can argue is the perfect education for a copywriter.

Others think I write very well. Among them is Dow Jones (publishers of the Wall Street Journal) who twice honored me with their Writing Excellence Award.

The bottom line is that I write copy that people actually read and which...(even more importantly)...motivates them to do something. (Like taking the next step in the sales process.)

Imagine what I can do for you...

 

But let me be totally honest with you.

I only work with people who are passionately committed to their business, are intensely focused on getting more clients, and believe that world-class marketing is crucial for their success.

Send me your current marketing letter, brochure, link to your website, or...whatever. I'll invest 20 minutes with you on the phone and give you a FREE critique (both what's good and where you might want to make some changes.)

Or, if you've got an urgent project give me a call 770-643-8566 or drop an email to mark@gentlerainmarketing.com.

Thanks and I look forward to speaking with you soon.

Mark Satterfield

 

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