I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger
Financial Services
more testimonials

I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony
Human Resources Consulting
more testimonials

We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running smoothly.

—James Cassidy
Managing Partner, Human Resources Consulting Firm
more testimonials

The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot camp.

—Vance Sheinfeld
Technology Consulting Firm Practice Leader
more testimonials

Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we want.

—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
more testimonials

A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales cycle.

—Shannon Anthony
Human Resources Consulting
more testimonials

I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new clients.

—Peter Long
Partner, Global Executive Search Practice
more testimonials

The Gentle Rain Stay-in-Touch System

Perhaps one of the most vexing challenges facing consultants and professional services firms is making sure that follow up does not fall through the proverbial cracks.

You certainly know how crucial it is to stay in regular and consistent contact with your clients. The problem is time.

When I look back on the Gentle Rain campaigns that went great and those that were pretty much a bust, I think the main difference was staying in touch.

We all know that staying in regular and consistent contact is crucial, yet most of us are really bad at it. Demands from current clients, other priorities... it's easy to get distracted.

However if we don't stay in touch, our marketing efforts just won't yield the results we want.

Unfortunately, it's just as simple as that. I can speak personally about this topic, since for years this was the weak link in my marketing strategy.

That is why I swear by our automated stay-in-touch system.

You can write your sequence of autoresponders once, load them into the system and know with complete certainty that your prospects are getting regularly scheduled messages from you.

I can finally customize separate follow up sequences depending upon if you are a prospect or an existing client. It is easy to learn and best of all only costs $39. (Check out a value packages for this service when you purchase one of our Gentle Rain Website solutions.)

GENTLE RAIN STAY-IN-TOUCH SYSTEM— FREE TRIAL

Take a look at the system before purchasing. Access the trial version by entering the following user name and password.

    User Name: trial
    Password: trial

Gentle Rain Stay-in-Touch System (online system)

Send messages to your existing clients and prospects quickly, easily and affordably.

4Combine with our Monthly E-Newsletter Program

One-time setup fee of $500
Price $39.00 per month  

 

 

Introducing
Gentle Rain Stay-in-Touch
Monthly E-Newsletters
The #1 Marketing Challenge is Staying in Ongoing Contact with Your Best Prospects and Valued Clients

Data from the National Sales Executive Association shows...

2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact!

 

If you're similar to most of our clients, staying in consistent touch with your clients is an ongoing challenge. We both know that regular and consistent contact is crucial for building long-term professional relationships. However it's easy to get distracted amid the demands of current clients and other day-to-day activities.

We believe that the most effective follow-up messages accomplish two important missions. First, highly effective stay-in-touch communications demonstrate that you are a serious player in a particular niche or vertical. You do this through a monthly mini-case study that demonstrates how you have successfully helped clients eliminate problems and achieved success.

Secondly, your stay-in touch messages should remind your readers of your capabilities, and in ever-so-subtle ways suggest how you can help them avoid particular problems or achieve specific goals. The key here is subtlety. Since we are focusing on building new professional business relationships, anything that screams of overt salesmanship will hinder rather than help the relationship building process.

 

Gentle Rain Stay-in-Touch Monthly E-Newsletters

Gentle Rain is the only service that WRITES a monthly customer success story, DESIGNS your newsletter, SENDS it to your prospects, and SUBMITS it for republishing. WE DO ALL THE WORK FOR YOU.

Don't let your prospective clients hire someone else just because you were too busy to stay-in-contact!

 

How the Gentle Rain Monthly E-Newsletter Program Works

Each month we write, layout and send a customized e-newsletter to your data base of contacts and clients. Your e-newsletter will have the same graphical look & feel as your website, or you can choose from one of our templates.

Your monthly e-newsletter contains a 700-900 word mini-case that highlights how you helped clients achieve specific goals and objectives. Client success stories are powerful tools for building trust and credibility.

We also make your monthly article available through our article distribution partner. You will likely find that your articles are republished in other newsletters and Blogs. Aside from the added visibility, this also increases your ranking on Google, MSN and Yahoo.

 

A valuable lesson we learned about what people read...
and what they ignored.

As many of you are aware, for five years I was a syndicated newspaper columnist for the Atlanta Constitution. Periodically the paper would survey readers about which of my articles readers found the most interesting. Here's what they discovered.

The articles that focused on a SPECIFIC ISSUE were the ones that were the most read.

This is an important lesson for staying in touch. The more your monthly message is targeted and specific, the more likely it is to be read. We find that a highly focused, short article (700-900 words) will do the most effective job of building credibility for you as a serious player in your particular space.

 

How does this service differ from other programs such as Constant Contact?

There are many programs that will provide you with newsletter templates. However the Gentle Rain E-Newsletter program is the only service that actually writes the content for you...lays it out in a customized format...sends it to your clients and contacts...and makes it available for republishing through our article distribution partner.

If you're serious about building relationships with your clients you need to stay in touch.

 

Don't let your prospective clients hire someone else just because you were too busy to stay-in-contact!

The Gentle Rain Monthly E-Newsletter program enables you to demonstrate that you are a serious player in your particular niche and reinforces the message that you stay current on the most "top of mind" issues executives are facing.

IMPORTANT: Due to the labor-intensive and highly customized nature of this program it is limited to 15 clients. If space is not available at the time of your enrollment you will be notified and placed on a waiting list.

 

Payment Option 1

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)

E-Newsletter design, copywriting, and email distribution.


Price $1,500.00 per month for 3 months  

Payment Option 2

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)

E-Newsletter design, copywriting, and email distribution.


Price $1,300.00 per month for 6 months  

Payment Option 3

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)

E-Newsletter design, copywriting, and email distribution.

BEST VALUE!
Price $1,100.00 per month for 12 months  

 
home