Like most everyone else we tried networking, speaking, mailing brochures, you name it. What we never had was a systematic process enabling us to market our services on a consistent basis. Now we do.

—Herman O'Donnell

Partner, Operations & Supply Chain Consulting Firm

What really stood out for me about Gentle Rain versus other systems is the emphasis on building relationships rather than just selling services. If relationship building is of paramount importance, the structure of the marketing process needs to reflect that. Most importantly, Gentle Rain really does work.

—Aaron Biscome

Partner, Financial Services Advisory Firm

We often prepared proposals without a clear sense for what the client might be willing to invest. Thanks to Mark's three-part question, we address that issue early in the process and set realistic financial parameters.

—Larson Van Wyke

Human Resources Consulting Practice Leader

I'm an engineer by training, so writing marketing letters has always been difficult for me. Gentle Rain's examples and templates enabled myself and my partner to develop our initial mailing wave over a weekend.

—Arthur Crenshaw

Partner, Executive Recruiting Firm

Gentle Rain Boot Camp in a Box
How To Generate a Consistent Flow of New Clients. Quickly. Easily. With No Cold Calling.

If you're like most of our clients, and you're trying to grow your business, I'll predict that you've got two key frustrations.

One of these is when you write a lord-knows-how-large-check for some type of marketing initiative without a clear sense for precisely what type of return you can realistically expect for your investment. Sure "visibility" and "exposure" are important, but it's awfully hard to determine the payback on your investment if the result is so vague and undefined. I dislike that kind of uncertainty-I'll bet you do too-so what I want to discuss briefly with you is a system for making every dollar you spend on marketing trackable, accountable and come back to you quickly in multiples.

Secondly, as all of us know who have sold for a living, number one on the list of "Things I'd Rather Not Be Doing" is cold-call-prospecting-grunt work. My sales training friends would call that "warm approaching", but I just don't see any thing warm, friendly, fuzzy, happy or pleasant about trying to talk with people who are at least emotionally, if not also physically, backing away from you as fast as you are trying to move closer to them.

Regardless of what you've done in the past, as a result of what I'm going to share with you about the Gentle Rain Marketing system, you should never cold prospect again as long as you live. I'll show you ways to eliminate it from your operating system and change the way you attract clients.

The whole process starts with becoming a welcomed problem-solving advisor and the Gentle Rain System is about creating a marketing scenario where you are invited in. This enables you to concentrate your selling efforts on those who have already raised their hand and expressed an interest in what you have to offer. And although this may sound a bit like the holy grail of marketing, it is surprisingly easy to achieve-if you follow some well laid out steps.

There are three parts to marketing your services.

The first step in the process is your marketing message. Basically this is simply what are you communicating that is compelling? What makes you different from all the others who offer similar services? Do you have a great marketing message?

Secondly, who are you directing your marketing message to? Are you going to be smart about this and become the "go-to" person who is highly respected in a select number of very specific niches, or are you going to throw mud against the wall?

Third is how are you going to deliver the message to your prospects? Do you do that effectively? Do you do that affordably? Do you do that efficiently? Do you do it in a way that involves little or no manual labor?

If you're just slightly motivated, I can teach you how to create a lead generation machine that will keep your pipeline full for years.

The bottom line is that developing new business doesn't need to be some overly cumbersome process, and you don't need to reinvent the wheel each time you want to generate new clients. The solution is having a methodology in place. One that doesn't take an enormous amount of time to put into practice. Where your marketing investment comes back to you quickly in multiples. That's what I designed the Gentle Rain Boot Camp in a Box marketing system to be.

Gentle Rain has four building block components

Targeting a hyper-responsive group of prospective clients.
Identifying the concerns and challenges that are of most importance to this group. This requires going beyond the obvious "low-hanging fruit".
Motivating them to self-nominate themselves as being interested in learning more about your services. This is what we refer to as the message-to-market match.
Moving them along a sequence of steps that encourages them to take action. The success of this system hinges on building trust and credibility.

I designed the Gentle Rain Boot Camp in a Box to make it just like having me by your side. I walk you through every step in the process so that you too can quickly and easily create a lead generation machine that will work invisibly behind the scenes, continually bringing forth new prospective clients for years to come.

What the Gentle Rain Boot Camp in a Box marketing system teaches:

: How to ensure that your marketing process is never overtly "salesy" or obvious. The key to effectively marketing high value services is to sell invisibly.
: The #1 method from our survey of top-level executives for establishing initial traction and professional credibility.
: How to create a marketing message that is intriguing and compelling and makes your prospective clients want to learn more about your services.
: How to target the "spheres of influence" that are crucial for building your reputation within a particular niche.
: Developing your unique marketing message. How to separate yourself from all the others who offer similar services. Step by step instructions for creating your own great marketing story.
: How to marginalize your competition by incorporating subtle "competition-elimination" messages in all of your marketing materials.
: When and why it makes sense to unbundle your service offerings.
: 3 exceptional ways to grab your reader's attention in the first sentence of your marketing communication.
: How to build reader-momentum in your marketing documents and ensure that they actually get read.
: How to communicate your capabilities and build credibility with style and class.
: How to ensure that every component of your marketing system compels the prospective client to take the next step in the process.
: 6 alternatives to the Free Special Report that are worth considering.
: Our personal recommendations for layout, graphics and web design. Pros who think like marketers and specialize in working with professional services advisors.
: How to get the initial conversation started as a trusted-advisor rather than a "sales-person".
: The 5 most common mistakes advisors make in the initial conversation. Information from our exclusive survey of those who actually buy high-value professional services.
: How to ask really hard questions in a kind manner. Getting prospective clients to share with you the sensitive information you need.
: Challenges of voice mail/screeners. Getting your call returned. A communication template for creating curiosity.
: A three-part simple question to determine whether your prospective client has the financial resources to pay for your services.
: How to avoid making assumptions. Remember the Cardinal Rule: Never invest the time to create a proposal until you completely understand the criteria by which it will be evaluated.
: How to tactfully challenge a client without having them take offense.
: How often to stay in touch. Don't take our word for it, insights from our exclusive survey of C-level executives.
: What to communicate in your stay-in-touch messages. The best sources for interesting and relevant topics.
: A four-part template structure for your follow-up letters and emails.
: 8 great reasons or excuses for reconnecting with clients.
: Compare your results. What are typical, average and great results for your lead-generation campaign. We'll share what the DMA (Direct Marketing Association) sets as benchmarks.
: How to integrate the pieces of the marketing system into a seamless holistic process. Far too often advisors only implement small pieces of a marketing process and as a result only reap small rewards.
: The bottom line is that: High value services demand and require high-value marketing.

What makes the Gentle Rain Boot Camp in a Box marketing system unique?

It's based on our pioneering research into what C-level executives say are the most effective methods for developing brand new professional relationships with them.
The Gentle Rain marketing system is a process, not a series of disjointed activities. Gentle Rain is a complete A-Z system that is specifically designed for the professional services advisor who wants a large return on their marketing investment, has a limited budget, but great plans and ambitions for the future.
It's battle tested. Since 1992 over 11,000 high-value services advisors have used our marketing processes to dramatically increase both the quality and quantity of their clients.
It's practical. You'll find that the Gentle Rain Boot Camp in a Box is light on theory and heavy on "nuts and bolts" practical applications. The program will walk you through step-by-step everything you need to do in order to easily implement your marketing plan and begin to see tangible results within 30 days.

It's the only marketing system focused exclusively on the unique challenges and issues facing consultants and high value services advisors.

How much does this cost?

The Gentle Rain Boot Camp in a Box is value-priced at $395.

Special Offer

Writing lead generating letters that get read and acted upon is not easy. That's why most professional copywriters maintain a clip file of examples that they draw from. To assist you in creating compelling lead generating letters, we created the Directory of Sales & Marketing Letters. Each example is copyright free and includes examples that address a variety of marketing situations. You can use either our fill-in-the-blank templates or cut and paste from our examples to create customized marketing letters in just a couple of hours.

Take advantage of our special purchase offer by adding the Directory of Sales & Marketing Letters for only an additional $100. Purchased separately the directory costs $225.⁰⁰.

Money back guarantee

Buy the program and examine it for 30 days. If for any reason you're not happy, send it back and I'll refund you 100% of your money. It's that simple.

Save on Gentle Rain Boot Camp in a Box when you purchase
the Platinum Package or the Gold Standard Toolkit Package.

Gentle Rain Boot Camp in a Box (CD set)

Our bestselling audio/workbook program for creating a consistent lead generation and lead conversion marketing machine.

Option 1
Pay in Full $395.⁰⁰

Option 2
2 Monthly Payments of $222.⁰⁰

Option 3
4 Monthly Payments of $123.⁰⁰

Gentle Rain Boot Camp in a Box Deluxe (CD set)

Get Gentle Rain Boot Camp in a Box
plus the Directory of Sales & Marketing Letters.

Option 1
Purchased Separately $620.⁰⁰
Deluxe Package Price $495.⁰⁰ You Save $125.⁰⁰

Option 2
3 Monthly Payments of $182.⁰⁰

Option 3
5 Monthly Payments of $119.⁰⁰