I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running smoothly.

—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot camp.

—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we want.

—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales cycle.

—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new clients.

—Peter Long
Partner, Global Executive Search Practice
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Directory of Sales & Marketing Letters

Nothing is more daunting then staring at a blank sheet of paper and attempting to create a compelling and intriguing marketing letter from scratch. That's why professional copywriters keep "swipe" files-collections of letters that they use to jump-start their creativity. That's precisely the reason you need the Directory of Sales & Marketing Letters. In it you'll find examples you can immediately use to generate leads, initiate contact, stay in touch, what to write when a prospect won't return your calls, and for many other marketing purposes.

Each letter is specifically created for firms marketing high-value services.

All of these letters have been field-tested and are copyright free. Simply insert your personal information into the templates to create customized sales and marketing letters. Or, "cut and paste" paragraphs from the example letters to create a unique and compelling personalized letter.

The Directory of Sales & Marketing Letters provides you with "fill-in-the-blank" templates and easily adaptable samples that will enable you to quickly and easily create:

The First, Second and Third Letters in a 3-Step Letter Campaign
A Current Events Lead Generating Sample Letter
The One-Sentence-Paragraph Grabber Opening
A Story-Telling Lead Generation Letter
The Internal Problems Lead Generation Example
An Intriguing Question Lead Generation Example
Compare and Contrast Sales Letter
I Know From Speaking with Other Format
Dramatic Use of a Headline
Intriguing Question Format Fill-in-the-Blank Template
The Blinding Grasp of the Obvious Marketing Letter
The Heaven Forbid This Ever Happens Sales Letter
The Take Two Individuals Format
credited with selling more goods and services than any other single sales letter format in history!
Example of Follow-Up Letter Suggesting a Personal One-On-One Conversation
The Interesting Question Format Adapted for Follow-Up Purposes
An Aggressive What Others are Doing Wrong Letter Example
Follow-Up Letter Suggesting an In-House Consultation or Training
When You Don't Get Your Call Returned Follow-Up Letter Example
The Brand Name in Your Industry Wasn't Always the Brand Name Letter
Use of the Powerful Quote as an Opening Letter Example
Letter for When Someone Refers You
Example of a Congratulations Letter After an Announced Promotion
Lead Generation Letter Example After a Merger or Acquisition

Don't let your marketing campaign languish because of letter-writing procrastination. Eliminate inertia and jump-start your marketing effort by purchasing the Directory of Sales & Marketing Letters.

 

Directory of Sales & Marketing Letters (CD set)

Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do.


Price $225.00

 
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