Internet Marketing Made Easy
Exclusively for Consultants, Business Owners and Entrepreneurs

If you're similar to many of our clients, one of the biggest obstacles you face when marketing your services is...time.

On a purely theoretical level, no one argues the benefits of having an effective marketing program.

One that consistently makes new prospective clients aware of who you are and what you do.

One that consistently stays in touch with both prospects and existing clients with messages of relevance and interest.

No one argues that having a system that accomplishes these two goals isn't important.

But...the issue comes back to...time.

That's why I want to talk with you for a few minutes about how you can automate many of the components of your marketing system. Making it work for you regardless of whether you're busy or slow...during good economic times and bad.

Which quite frankly, is a topic about which I was highly skeptical.

Like everyone else, I had read about how the internet and technology offered enormous potential for putting a lot of marketing activities on auto-pilot.

But as I say...I was extremely skeptical.

First of all, I'm not a technology savvy individual. I don't know how to program. I can barely spell HTML, much less know how to use it.

Secondly, it seemed that most of the "Internet Marketing" that I was exposed to, focused on selling products rather than high-value services. (And some rather tacky products at that.)

It just didn't seem to be something that was appropriate for me.

But...still...I was intrigued.

Because, like most of you, I run a small boutique consulting firm. Most of my personal time is invested in creating marketing campaigns for my clients.

Yet, I know the importance of continually making myself visible to prospective clients. And as many of you know, I'm a passionate believer in the power of staying in touch with both prospects and clients.

But let me back up for just a moment.

I believe that an effective marketing system has 4 components...

1. Targeting a hyper-responsive group of prospective clients.
2. Identifying the issues that are of most importance to this group.
3. Motivating them to self-nominate themselves about being interested in your services.
4. Moving them along a planned sequence of steps that encourages them to take action.

And although the components of a marketing system are simple, implementing a process to actually achieve these objectives runs into a HUGE obstacle...

Time.

That's why I kept returning to this topic of automation and how we (providers of high-value business services) can make our marketing efforts both more effective and more consistent. And for the past year I've been working on developing our newest program...

 

Internet Marketing Made Easy

In this audio CD program and workbook we take you through the three key components for automating your marketing efforts.

1. How to use Search Engines to make prospective clients curious about what you do and motivate them to contact you.
2. How to persuasively, yet automatically, compel prospective clients to willingly give you contact information about themselves.
3. How to stay in touch with both prospects and existing clients with messages of relevance and interest.

Let's talk about this program is more detail...

 

First, we start with how to use the search engines to drive leads to your website. Here's just some of what you'll learn on CD #1:

Key differences between various search engines. Why advertising on one can bring in high-quality leads while another is likely to be a waste of money.

What the differences are between Natural Search listings and Paid Advertising. What you need to do in order to get highly ranked by each method.

Why more top decision makers are now using search as a preferred means for finding consultants and advisors.

Who else is advertising on search engines? You may be surprised who the big players are.

The most common mistake advisors make in using search engines as a lead generation strategy.

Step by step instructions for setting up your Google Adwords account.

How to set your daily budget. Determining an appropriate amount. (It's probably less than you think.)

How much to bid for your keywords. Avoid the most common mistake of overpaying for words.

How to configure your account so that you don't fall prey to Click-Fraud. (It's simple.)

Want to run a campaign just in your local area? It's easy and we'll show you how to do it.

What do all the terms means? (Like Average POS? Tip: You want to pay attention to this one.) We'll decipher the alphabet soup for you.

What's the optimal position for your ad to appear on the page? (Tip: It's not #1 or #2). We'll tell you AND guide you on the bidding process to ensure that you don't overpay but are prominently listed.

How to write an ad using our Attract & Limit strategy. This way your ad will appeal to your best prospects, while eliminating those who probably would never hire you.

What you need to emphasize in your ad that will make the RIGHT people respond.

The one word that can dramatically increase the pulling power of your ad.

How many key words should you have? The answer will surprise you.

Want two ideas for your keywords that none of your competitors are using? This tip will set you apart.

How to monitor your bid strategy. It's simple, easy and takes just a couple of minutes a day, as long as you know...this.

Worried that you'll get hit with a huge Google bill at the end of the month. Relax. It won't happen when you do this.

Worried about Click-Fraud? Here's how un-checking two boxes on the sign-up page eliminates those worries.

And lots more.

 

On CD #2 of Internet Marketing Made Easy, we shift our attention to websites. Here's just some of what you'll learn:

What's the most common mistake consultants and advisors make with their websites?

What about pictures and graphics? Here's what works and what's a huge waste of space.

When people bookmark your site, do they actually ever return? Actually they use this method to find you again.

Corporate Website VS. Micro-Capture WebPage. Which is better from a marketing perspective? Why you should care?

Working for a larger firm where changes to the corporate website would require an act of Congress? Here's an easy solution for avoiding the bureaucratic red tape.

How to choose a URL (that's the www.nameyouselect.com) that is memorable and advances your marketing goals.

What copy generates the greatest amount of interest and response on your website? Anyone can use this method and get their landing page written in less than an hour.

How to get contact information from your visitors.

What information to ask for. What increases response and what suppresses it.

A very clever trick (if we say so ourselves) for making sure you get an email address that is valid and filter-free.

How to sell the reasons for why someone should give you their contact information.

Do you know what a Hover Ad is? It will increase response on your site by 45%.

You've probably heard about something called Rich Media. (Basically it's adding sound and video to your site.) Is it worth it? We'll shed light without the hype.

 

And on CD#3 we focus on the MOST crucial aspect of any marketing plan...How To Stay In Regular and Consistent Contact With Your Prospects. Just some of what you'll learn:

What exactly are autoresponders? How do they work? Are they all the same? We'll walk you through step-by-step on how automated Stay In Touch programs really work.

What you should put into your first message.

What you should put into your second message.

What you should put into your third message.

What you should put in the rest of your messages.

How to vary the "Tone" of your messages.

The role of the Signature Box. How this can be used as a very powerful (and subtle) selling tool.

How often to send out your messages? We'll provide you with the precise schedule for the frequency of messaging.

Won't people get sick of hearing from me? Not if you do these two things. Our unsubscribe percentage is less than 5%. Yours can be too.

How to make sure your emails get read and opened.

Why the Number 7 is crucial for scheduling your messages.

Worried about running out of topics to write about? Here are three sources that will provide you with unlimited ideas for staying in touch.

Why do some email follow up messages build relationships and others just get deleted? It all boils down to this.

How to write a subject line that creates curiosity and gets your email opened.

Writing emails is a bit different than writing hard copy letters. Use these tips and you'll improve the readership of your emails by 300%.

What's the maximum number of lines you want in an email paragraph? Go longer than this and it's likely your reader's eyes will glaze over.

What's your choice in autoresponder systems? There are a number of options. Pros and cons to each. We'll walk you through all the things you should consider.

Remember, Internet Marketing Made Easy is specifically designed to meet the unique needs of consultants and other providers of high value services. We take you step-by-step through the entire process so that you can continually attract new prospective clients and then automatically stay in touch with them.

This program is based on what works for providers of high-value services, not on ideas, or guesses, or theoretical assumptions. This is the exact same process that our most successful clients use to automate their lead generation, lead capture and stay-in-touch capabilities.

It's also the same system I personally use.

I've probably told you this story before but it bears repeating...

As you're probably aware, we are a very specialized (and very small) marketing strategy firm.

However, with only a miniscule team, we maintain ongoing relationships with over 11,000 clients and prospective clients. And each day we add 8-10 brand new people into our Circle-Of-Relationships.

And it's all done automatically. Both the process for making people aware of the services we offer...and the process for capturing their contact information...and (most importantly) the process for staying in ongoing contact with them.

 

So what's the investment?

My fees are hardly a hidden secret. As many of you know, the investment for me to do this for you would run between $15,000-$30,000. (Which includes having me write all the copy for your lead generation, free report and stay-in-touch messages.) And that's a good deal since the return on investment can often run 1,000%.

But from a practical perspective, I know that many of you don't have that amount of money to invest. That's why I wanted to create a program that was both comprehensive, yet affordable.

One that takes you through every step in the process.

One that does not require that you have any technical skills in order to implement.

I believe that we have done exactly just that.

But you be the judge.

Try out Internet Marketing Made Easy for 30 days with no risk. If for any reason you are not 100% completely satisfied, just return it to us for a complete refund.

The program includes 3 audio CDs, and over 50 pages of materials, including the word-for-word transcript of the entire program.

You have absolutely nothing to lose, and an automated marketing system to gain. Order Today.

 

Internet Marketing Made Easy (CD set)

Learn how to automate your marketing efforts using the power of search engines, websites, and stay-in-touch systems.

Price $395.⁰⁰

 

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