I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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How To Turn Your Current Website Into A Business Building Machine
Is Your Website Actively Helping You Get More Clients Or... Is It Just An On-Line Brochure?
Dear Friend,
If you're similar to many of our clients, you're not thoroughly satisfied with your website.
To the first time visitor it may appear to be a jumble of information. Difficult to navigate with no clear "call to action" that you want visitors to take.
We believe that the key to successfully selling your services is to focus first on building a relationship with your prospective client. Not surprisingly, this requires that we communicate with our prospective clients regularly and consistently over an extended period of time.
Which leads us to the role that your website should play...
One of the main problems with most website is at visitors can arrive and depart, leaving no record that they were ever there. Naturally it's extremely difficult to stay in touch if we don't know who to stay in touch with.
That is why we created the Gentle Rain Website development system. This is a unique approach that's specifically designed to meet the needs of consultants, business owners and entrepreneurs who want their website to work 24/7 as a powerful tool for generating new clients. Our system enables you to know precisely who is visiting your site and captures vital information on those most likely to buy from you.
Unfortunately, most websites are little more than online brochures that float in cyberspace and fail in their primary purpose... to advance the sales and relationship building process.
If you have an existing website you need to ask yourself...
- Is your message clear and compelling?
- Does it stimulate visitors to begin a relationship with you?
- Does the copy draw the reader in and make them want to do business with you.
- Is it focused on the needs of your prospects and clients or is it all about Who You Are?
- Is it actively helping you grow your business?
If you answered "No" to any of these questions, you need to talk with us about Gentle Rain Marketing Websites. A completely different approach that will enable your website to work as a Relationship Building Machine That Never Sleeps.
Websites have changed the playing field of business. When done correctly they enable smaller businesses to compete at the same level of image and sophistication as their largest competitors. Unfortunately most websites fail to take advantage of the opportunity that is right in front of them. That's such a shame since websites don't need to be complicated and they certainly don't need to be expensive.
Why not contact us today for a free no-obligation, no-hard-sell consultation?
If you have an existing website we'll review it together during your free consultation. We guarantee that you'll put down the phone with a wealth of good ideas you can begin to implement immediately!
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If you don't yet have a website... first of all, you need one. If you're the least bit serious about your business this is a game you've got to play. Give us a call and we'll show you how a simple one-page website is likely to be all you need to initially jump-start your business development efforts. You'll be surprised at how affordable it is. And again, there's never any pressure or hard-sell when you invest your time in speaking with us. Why not send us an email right now with some times that are convenient to you for us to talk? I look forward to speaking with you soon.
Best regards,
mark@gentlerainmarketing.com P.S. For a very limited time I'm going to give you a FREE copy of my popular program Internet Marketing Made Easy if you allow us to develop a website for you. Its chock full of business building ideas such as:
It's a $395 charge when sold separately but FREE to you when you order a website from Gentle Rain Marketing. Naturally you can purchase the Internet Marketing Made Easy program separately. Learn more. |
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