I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger
Financial Services
more testimonials

I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony
Human Resources Consulting
more testimonials

We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running smoothly.

—James Cassidy
Managing Partner, Human Resources Consulting Firm
more testimonials

The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot camp.

—Vance Sheinfeld
Technology Consulting Firm Practice Leader
more testimonials

Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we want.

—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
more testimonials

A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales cycle.

—Shannon Anthony
Human Resources Consulting
more testimonials

I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new clients.

—Peter Long
Partner, Global Executive Search Practice
more testimonials

All Products and Resources

The Comprehensive Program

This is our most intensive program and designed for the client who wishes to partner with Gentle Rain to develop all the components of their marketing system.

The Comprehensive Program includes:

  1. Development and writing of your free report.
  2. Writing 3 lead generation letters.
  3. Google Adwords campaign development.
  4. Graphic layout of free report.  more
  5. Micro-capture webpage for lead-capture.  more
  6. Copy for webpage.
  7. Information request form.
  8. Stay-in-Touch System.  more
  9. Writing of 6 months of autoresponders.
  10. Unlimited strategic marketing advice, coaching and consultation.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

*On a highly selective basis we work on a Retainer + Success Fee Basis. Call 770-643-8566 or email mark@gentlerainmarketing.com to discuss.

 

 

The Mini-Consulting Program

A cost effective consulting program for clients who are looking to implement critical elements of the Gentle Rain system.

The Mini-Consulting Program includes:

  1. Development and writing of your free report.
  2. The development of your Google Adwords Campaign
    OR writing a series of 3 Lead Generation Letters
  3. Copy for the landing page of your lead-capture webpage.
  4. Series of 6 stay in touch messages. (text based)
  5. Gentle Rain Marketing Assessment Survey and Consultation.
  6. Advising services throughout the project.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

 

 

Google Adwords Campaign

If there is one marketing strategy every consultant and provider of high-value services needs to have in their toolkit, this is it. Let us set up your Google Adwords campaign for you, or complete our 3 session coaching program and learn how to do it yourself.

  1. Ad creation and testing.
  2. Keyword development.
  3. Bidding for keywords.
  4. Monitoring (6 months) to ensure that your keywords are in the top-5 position.


Package Price $3,500.00

 

 

Alternative: 3 Session Coaching Program
Teaches you how to do it yourself
Do-It-Yourself Price $975.00

 

 

Gentle Rain Marketing Analysis

  1. Review/critique of your current marketing materials including sales letters, brochures and websites.
  2. Review of your top 3 competitors. Analysis of what they are doing well and gaps you should exploit.
  3. Consultation and recommendation on which aspects of your services to emphasized in your marketing materials.
  4. Review and recommendations on gaps that may currently exist in your overall marketing and client acquisition strategy.
  5. Development of your USP. (Unique selling proposition)
  6. Written summary and oral debrief session with specific recommendations for moving forward.


Package Price $3,500.00

 

 

Gentle Rain Differentiation & Branding Workshops

Differentiating your services from the competition in real and meaningful ways isn't easy. After developing branding campaigns for our clients since 1992 what we've discovered is that differentiation goes well beyond just developing a USP (Unique Selling Proposition). The most effective differentiation and branding efforts incorporate sophisticated alignment strategies that results in the firm or consultant becoming memorable in the eyes of prospective clients.

This one-day session focuses on two key elements:

  1. Developing your differentiated brand message.
  2. Development of a specific implementation program for building your brand.


Workshop Price $4,500.00 plus travel

 

 

Platinum Package

A comprehensive set of materials for serious builders of professional services businesses. You get all these products for one incredibly low price.

Gentle Rain Boot Camp in a Box (CD set)

Our bestselling audio/workbook for creating a consistent lead generation and conversion marketing machine. more

Internet Marketing Made Easy (CD set)

The companion program to Gentle Rain Boot Camp in a Box, offering advanced marketing methods. Put your marketing system on autopilot. more

Secrets of Selling to the C-Level (CD set)

What senior level buyers of high-value professional services say you need to do to get on their radar screen. more

Directory of Sales & Marketing Letters (CD set)

Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do. more

Hypnotic Motivation (CD set)

Use your subconscious mind to avoid procrastination and position yourself as a trusted advisor. more

Dealing with Difficult Clients (CD set)

Release negative feelings about difficult clients with the power of hypnotic suggestion. more

What the C-Level says About Staying in Touch (CD set)

Based on interviews with 179 C-level executives in 12 industries, the most effective methods for maintaining contact with senior level decision makers. more

Marketing with Stories Toolkit (CD set)

Be well-known in a niche market and get people intrigued about your services with a great marketing story. more

Power Prospecting (paperback)

Learn to use all of the methods at your disposal for attracting new business. Discover strategies and tactics to dramatically grow your customer base. more

Purchased Separately $1,673.00
Package Price $1,030.00
You Save $643.00

 

 

Gold Standard Toolkit Package

Purchase our two best selling Gentle Rain Boot Camp in a Box programs and save $320. If you are serious about dramatically accelerating your lead flow and converting a large percentages into clients, this package is specifically designed for you. You get all these products for one incredibly low price.

Gentle Rain Boot Camp in a Box (CD set)

Our bestselling audio/workbook for creating a consistent lead generation and conversion marketing machine. more

Internet Marketing Made Easy (CD set)

The companion program to Gentle Rain Boot Camp in a Box, offering advanced marketing methods. Put your marketing system on autopilot. more

Directory of Sales & Marketing Letters (CD set)

Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do. more

Power Prospecting (paperback)

Learn to use all of the methods at your disposal for attracting new business. Discover strategies and tactics to dramatically grow your customer base. more

Purchased Separately $1,035.00
Package Price $715.00 You Save $320.00

 

 

Copywriting Clinic

The key to differentiating yourself from your competition is the ability to communicate a compelling story about what makes you unique. We've bundled our Marketing with Stories Toolkit, the Directory of Sales & Marketing Letters and our book Power Prospecting into a package that will enable you to position yourself in a credible and memorable way. You get all these products for one incredibly low price.

Directory of Sales & Marketing Letters (CD set)

Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do. more

Marketing with Stories Toolkit (CD set)

Be well-known in a niche market and get people intrigued about your services with a great marketing story. more

Power Prospecting (paperback)

Learn to use all of the methods at your disposal for attracting new business. Discover strategies and tactics to dramatically grow your customer base. more

Purchased Separately $540.00
Package Price $285.00 You Save $255.00

 

 

C-Level Perspectives Value Pack

Increase the effectiveness of your marketing campaigns by learning first hand what those who actually buy professional services say are the best ways to get on their radar screen and stay in touch. You get these two incredible products for one incredibly low price.

Secrets of Selling to the C-Level (CD set)

What senior level buyers of high-value professional services say you need to do to get on their radar screen. more

What the C-Level says About Staying in Touch (CD set)

Based on interviews with 179 C-level executives in 12 industries, the most effective methods for maintaining contact with senior level decision makers. more

Purchased Separately $250.00
Package Price $160.00 You Save $90.00

 

 

Hypnotic Motivation Value Pack

Staying motivated to keep the marketing effort going and dealing with challenging clients require the right mental mindset. Clients rave about the power of these two products to keep you positively motivated to achieve the results you desire. You get these two incredible products for one incredibly low price.

Hypnotic Motivation (CD set)

Use your subconscious mind to avoid procrastination and position yourself as a trusted advisor. more

Dealing with Difficult Clients (CD set)

Release negative feelings about difficult clients with the power of hypnotic suggestion. more

Purchased Separately $98.00
Package Price $85.00 You Save $13.00

 

 

Gentle Rain FREE Special Report (downloadable PDF)

A highly customizable six-step process for establishing credibility and visibility with key decision makers in your target market.


Download your free copy now.

NEW! Internet Marketing Made Easy (CD set)

Learn how to automate your marketing efforts using the power of search engines, websites, and stay-in-touch systems. more


Price $395.00

NEW! How to Create a Free Special Report that Actually
Gets Read and Acted Upon (downloadable PDF)

Secrets to writing an effective report that people respond to. Delivered in three parts, over three days, beginning NOW! more


Price $79.00

NEW! How to Overcome Marketing Inertia and Get More
New Clients in as Little as 7 Weeks (downloadable PDF)

Discover proven lead generation tools, how to attract the right clients for your business, and put follow-up on autopilot. more


Price $10.00

NEW! How to Create a Great Elevator Pitch (downloadable PDF)

Learn how to explain what you do in a way that sounds natural and stimulates interest. more


 Price $79.00

Gentle Rain Boot Camp in a Box (CD set)

Our bestselling audio/workbook program for creating a consistent lead generation and lead conversion marketing machine. more


Price $395.00

Gentle Rain Boot Camp in a Box Deluxe (CD set)

Get Gentle Rain Boot Camp in a Box
plus the Directory of Sales & Marketing Letters.

Purchased Separately $620.00
Deluxe Package Price $495.00 You Save $125.00

Secrets of Selling to the C-Level (CD set)

What senior level buyers of high-value professional services say you need to do to get on their radar screen. more


Price $125.00

Directory of Sales & Marketing Letters (CD set)

Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do. more


Price $225.00

Hypnotic Motivation (CD set)

Tap into the power of your subconscious mind to avoid procrastination and position yourself as a trusted advisor. more


Price $49.00

Dealing with Difficult Clients (CD set)

Release negative feelings about difficult clients with the power of hypnotic suggestion. more


Price $49.00

What the C-Level says About Staying in Touch (CD set)

Based on interviews with 179 C-level executives in 12 industries, discover the most effective methods for maintaining contact with senior level decision makers. more


Price $125.00

Marketing with Stories Toolkit (CD set)

To be well-known in a niche market and get people intrigued about your services, you need a great marketing story. more


Price $295.00

Marketing with Stories Toolkit Deluxe (CD set)

Get the Marketing with Stories Toolkit
plus the Directory of Sales & Marketing Letters.

Purchased Separately $520.00
Deluxe Package Price $395.00 You Save $125.00

Power Prospecting (paperback)

Discover strategies and tactics to attract new business and dramatically grow your customer base. more


Price $15.00
Price $10.00 for each additional copy

Knowledge into Profits (CD set)

A complete turnkey system that walks you through each step of creating and marketing your own information products. more


Price $195.00

Coaching: 3-hour Minimum Commitment (consultation)

Business development coaching with personalized strategies for growing your consulting or professional services practice. more


Price $1,050.00 at $350.00 per hour

Coaching: 6-hour High Value Commitment (consultation)

Business development coaching with personalized strategies for growing your consulting or professional services practice. more


Price $1,800.00 You Save $50.00 per hour

Gentle Rain Marketing Website (online system)
Payment Option 1: Payment Plan

Website templates specially created for consultants and providers of high value business services. Gentle Rain Marketing Websites include dedicated hosting at $39.00 per month. more

$1,500.00 down with 4 monthly payments of $500.00
Payment Plan Total Price $3,500.00  
plus dedicated hosting at $39.00 per month

Gentle Rain Marketing Website (online system)
Payment Option 2: Pay in Full

Website templates specially created for consultants and providers of high value business services. Gentle Rain Marketing Websites include dedicated hosting at $39.00 per month. more


Pay-in-Full Price $3,000.00  
plus dedicated hosting at $39.00 per month

Gentle Rain Micro-Capture Webpage (online system)

Direct prospects to a lead-capture page that is integrated into your current website. more


Price $1,500.00  

Gentle Rain Stay-in-Touch System (online system)

Send messages to your existing clients and prospects quickly, easily and affordably. more

One-time setup fee of $500
Price $39.00 per month  

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)
Payment Option 1: Minimum 3 Month Commitment

E-Newsletter design, copywriting, and email distribution. more


Price $1,500.00 per month for 3 months  

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)
Payment Option 2: Minimum 6 Month Commitment

E-Newsletter design, copywriting, and email distribution. more


Price $1,300.00 per month for 6 months  

Gentle Rain Stay-in-Touch
Monthly E-Newsletter Program (online system)
Payment Option 3: Minimum 12 Month Commitment

E-Newsletter design, copywriting, and email distribution. more

BEST VALUE!
Price $1,100.00 per month for 12 months  

Free Report Graphics & Layout (PDF services)

Make your free report stand out with a professional look and separate sections for your testimonials and pop-out boxes to reinforce the most important points in your report. more


Price $500.00   includes up to 5 pages of layout
(additional pages available at $50 per page)

How To Get Your Website On The First Page of Google

Easy things you can do to boost your natural search rankings. This webinar shows you some practical and simple tactics for getting on the first page of Google results when prospective clients are seeking the services you offer.

Power Points and Audio Link
Price $139.00

Trade Show & Event Marketing: Simple Steps to Draw People Magnetically to Your Booth or Display

If you want to add lots of new prospects in a short period of time, exhibiting at Trade Shows needs to be a part of your lead generation strategy. You don't need to spend a lot of money if you follow these simple steps to draw people magnetically to your booth or display.

Power Points and Audio Link
Price $139.00

Email Marketing Made Easy: Tips to Improve the Results of All Your Email Marketing

PLUS, insights on using email lists, avoiding SPAM filters, using email for BOTH generating leads and staying in touch, the best autoresponder services... and much more.

Power Points and Audio Link
Price $139.00

Pricing Your Services: Strategies, Tactics & Attitude

Perhaps no other single factor impacts profitability as much as pricing. In this webinar I explain strategies for setting prices and how to negotiate the maximum fees for your services. You'll learn the 3 key factors that go into setting your prices, the Ascension pricing strategy and how to bundle and unbundle your services with different price points. Also (and arguable most importantly) I'll share with you techniques that ensure you have the right mental attitude to get the prices and fees you deserve.

Power Points and Audio Link
Price $139.00

Making Money While You Sleep: How To Easily Create & Market Information Products

Wouldn't it be great to log onto your computer next Friday morning and learn that you made money while you slept? That while you golfed, played with the kids or just relaxed around the house, money was being automatically deposited into your bank account? In this information packed webinar I'll show you how to quickly and easily create information products, how to price them and how to put the entire process on auto-pilot. If you offer services of any kind, you need to be in the information products business. This webinar will explain step-by-step, how to do it.

Power Points and Audio Link
Price $139.00

Mailing List Secrets: Get Better Results For Your Next Direct Mail Campaign

Why does one direct mail campaign get great response, when another is ignored? The secret is the list of who you are mailing to. You'll learn how to make sure that your mailing goes to those who are most likely to respond to your offer, find lists of hard to reach prospects, who the best list brokers are, what to pay, and lots more.

Power Points and Audio Link
Price $139.00

Gentle Rain Drops: How To Stay In Consistent Contact With ALL Your Prospects and Clients

Staying in touch with messages of relevance and interest is crucial for converting large percentages of your prospects into paying clients. In this webinar you'll learn the Three-Best subjects to communicate, how often to stay in touch and how to put the entire system on auto-pilot.

Power Points and Audio Link
Price $139.00

Referral Marketing Webinar

Eliminate inefficient "Asking for Referrals" with this SYSTEM for getting introduced to the people your contacts and clients know. In HOW TO GET MORE RESULTS FROM YOUR REFERRAL MARKETING EFFORTS I share with you a simple 4-step process for unleashing a flood of new word-of-mouth business.

Power Points and Audio Link
Price $139.00

Sales Letter Webinar (GR Webinar)

In this program I share with you two templates of our most successful sales letters that you can immediately begin to use to get more new clients. Plus, I provide information you need to know on using mailing lists, how often to mail, sequencing your letters, developing a tone that builds trust and credibility, how to get names & contact information and extremely importantly... the look and feel of your letters. I wrap up with the CLASSIC MISTAKE most people make in their sales copy and provide you with three concrete examples for how to avoid it.

Power Points and Audio Link
Price $139.00

Part 1: How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (GR Webinar)

An unfortunate reality is that most Free Reports fail to attract the interest they should. In this first part (of a 3 part program) I show you how to structure your report, how to target your report to your reader and quick-and-easy templates for developing attention grabbing titles.

Power Points and Audio Link
Price $139.00

Part 2: How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (GR Webinar)

In this second session I show you 5 methods to ensure that readers stay engaged and interested in you... how to build credibility for yourself... how to get and use testimonials. You'll learn all the strategies I use for making readers eager to do business with you. Finally I wrap up with 3 excellent methods for motivating your prospects to take the action once they complete reading the report. All that and a wealth of logistical details about how long your report should be, use of graphics and other tips that will make producing your report easy and simple to create.

Power Points and Audio Link
Price $139.00

Part 3: How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (GR Webinar)

In this third part of our series on How To Write a Free Report, we examine how to use the Interview Format as a method for increasing response and building credibility. I also cover four additional ways to produce multiple reports in record time. We wrap up this session with 6 highly effective ideas for marketing your report and getting it into the hands of those with whom you want to do business.

Power Points and Audio Link
Price $139.00

 
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