I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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The Gentle Rain Webinar Programs
Each program contains the Power Point presentations and audio recording from one of my content-rich monthly webinars. You'll learn easy to implement and cost effective methods that will enable you to achieve your business growth objectives.
Want to get access to future webinars? Monthly programs are FREE with your Gentle Rain Inner Circle Membership. Not a member yet? Join now and never miss a webinar. Details are here.
Gentle Rain Webinars
How To Get Your Website On The First Page of Google
Easy things you can do to boost your natural search rankings. This webinar shows you some practical and simple tactics for getting on the first page of Google results when prospective clients are seeking the services you offer.
Power Points and Audio Link
Price $139.00
Trade Show & Event Marketing: Simple Steps to Draw People Magnetically to Your Booth or Display
If you want to add lots of new prospects in a short period of time, exhibiting at Trade Shows needs to be a part of your lead generation strategy. You don't need to spend a lot of money if you follow these simple steps to draw people magnetically to your booth or display.
Power Points and Audio Link
Price $139.00
Email Marketing Made Easy: Tips to Improve the Results of All Your Email Marketing
PLUS, insights on using email lists, avoiding SPAM filters, using email for BOTH generating leads and staying in touch, the best autoresponder services... and much more.
Power Points and Audio Link
Price $139.00
Pricing Your Services: Strategies, Tactics & Attitude
Perhaps no other single factor impacts profitability as much as pricing. In this webinar I explain strategies for setting prices and how to negotiate the maximum fees for your services. You'll learn the 3 key factors that go into setting your prices, the Ascension pricing strategy and how to bundle and unbundle your services with different price points. Also (and arguable most importantly) I'll share with you techniques that ensure you have the right mental attitude to get the prices and fees you deserve.
Power Points and Audio Link
Price $139.00
Mailing List Secrets: Get Better Results For Your Next Direct Mail Campaign
Why does one direct mail campaign get great response, when another is ignored? The secret is the list of who you are mailing to. You'll learn how to make sure that your mailing goes to those who are most likely to respond to your offer, find lists of hard to reach prospects, who the best list brokers are, what to pay, and lots more.
Power Points and Audio Link
Price $139.00
Gentle Rain Drops: How To Stay In Consistent Contact With ALL Your Prospects and Clients
Staying in touch with messages of relevance and interest is crucial for converting large percentages of your prospects into paying clients. In this webinar you'll learn the Three-Best subjects to communicate, how often to stay in touch and how to put the entire system on auto-pilot.
Power Points and Audio Link
Price $139.00
Referral Marketing Webinar
Eliminate inefficient "Asking for Referrals" with this SYSTEM for getting introduced to the people your contacts and clients know. In HOW TO GET MORE RESULTS FROM YOUR REFERRAL MARKETING EFFORTS I share with you a simple 4-step process for unleashing a flood of new word-of-mouth business.
Power Points and Audio Link
Price $139.00
Sales Letter Webinar
In this program I share with you two templates of our most successful sales letters that you can immediately begin to use to get more new clients. Plus, I provide information you need to know on using mailing lists, how often to mail, sequencing your letters, developing a tone that builds trust and credibility, how to get names & contact information and extremely importantly... the look and feel of your letters. I wrap up with the CLASSIC MISTAKE most people make in their sales copy and provide you with three concrete examples for how to avoid it.
"This was extremely helpful. I now know why my earlier attempts were greeted with a wall of disinterest. I'm working on developing these templates today!" —Janice Earman
Power Points and Audio Link
Price $139.00
How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (Part 1)
An unfortunate reality is that most Free Reports fail to attract the interest they should. In this first part (of a 3 part program) I show you how to structure your report, how to target your report to your reader and quick-and-easy templates for developing attention grabbing titles.
"Thanks again for a great session. Your approach makes so much sense!" —Inese Kaufman
Power Points and Audio Link
Price $139.00
How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (Part 2)
In this second session I show you 5 methods to ensure that readers stay engaged and interested in you... how to build credibility for yourself... how to get and use testimonials. You'll learn all the strategies I use for making readers eager to do business with you. Finally I wrap up with 3 excellent methods for motivating your prospects to take the action once they complete reading the report. All that and a wealth of logistical details about how long your report should be, use of graphics and other tips that will make producing your report easy and simple to create.
"Excellent advice that really motivated me to create a report that will be a crucial part of my marketing strategy. Using information to start the relationship process is key for those of us who sell services." —Larson Cotulla, HR Consulting
Power Points and Audio Link
Price $139.00
How To Write A Free Report That Actually Gets Read And Motivates People to Take Action! (Part 3)
In this third part of our series on How To Write a Free Report, we examine how to use the Interview Format as a method for increasing response and building credibility. I also cover four additional ways to produce multiple reports in record time. We wrap up this session with 6 highly effective ideas for marketing your report and getting it into the hands of those with whom you want to do business.
"The program is straightforward but with enough detail to be immediately put into effect. I will be implementing this program." —Alan Stargest
Power Points and Audio Link
Price $139.00
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