I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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Gentle Rain Recommends
Great Resources We Personally Endorse to Help You Grow Your Business
Maintaining Motivation
Maintaining the motivation to follow through on your marketing initiatives is a real challenge, but it's crucial if you're going to achieve everything you desire for your practice. Clinical hypnotherapist Marian Massie has helped Fortune 500 executives, entrepreneurs, lawyers, physicians, myself and many of my clients, achieve greater personal and professional success by helping eliminate subconscious barriers.
Learn more about Marian's services at www.marianmassie.com.
Graphics & Layout
Naturally you will want your free special report to have the same professional 'look and feel' as your website and other marketing materials. Our Gentle Rain Graphics services offers you a templated approach to make your free report stand out in a visually appealing manner. We lay out your text, include separate sections for your testimonials and pop-out boxes to reinforce the most important points in your report. Find out more.
Follow-up on Autopilot
We recommend using our automated Stay-in-Touch System to build your database of visitors and automate your follow-up process. It's powerful, yet economical and simple to use. Find out more.
Legal Documentation
After the initial success of Gentle Rain, I realized that I needed to copyright the term. Once again I turned to Legal Zoom.com (they also did my initial incorporation) and they completed the process quickly, economically and professionally. I highly recommend them for any legal documentation needs that you have. Find out more.
Electronic Publishing
Getting your articles published in ezines, blogs and other electronic publications is one of the most effective methods to both raise your natural search listings and drive targeted traffic to your site. Unfortunately up to now it's been a real challenge getting your articles listed in all of the various directories.
We use Article Marketer to automatically send out articles and drive a ton of relevant traffic to our site.
CEO Coaching, CEO Coach
For CEO Coaching, CEO On Boarding, New CEO Training, CEO Performance Review, or CEO Branding or CEO Coach call Change-Leaders.com
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